Enterprise Sales Development with Brent Keltner

In this episode of Enterprise Sales Development podcast, we speak with Brent Keltner, author of The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success. Brent talks about content pathways and the value plays behind the brand. He also discusses how to give prospects reasons to care and how his background in academia has brought a different perspective to this space.

WHAT YOU’LL LEARN
Prospecting and some of the prospecting plays Brent highlights in his book
Where new SDR organizations or scaling SDR organizations should start as they target groups or build a pitch that’s about them
Brent’s favorite approach to multithreading
Advice for teams trying to get their foot in the door at the large enterprises
A framework for designing strategies to get to acceleration
How his background in academia has brought a different perspective to this space
How he measures early success and consults with companies to pull back from corporate inertia
The impact of storytelling

Видео Enterprise Sales Development with Brent Keltner канала CIENCE Technologies