Enterprise Sales Development with Cathy Veri

In this episode of the Enterprise Sales Development podcast, we speak with Cathy Veri, Strategist at The Pedowitz Group. Cathy talks about her experience in the buyers journey and many of the mistakes people make in analyzing and creating their ICP. She discusses the importance of investing in SDRs and content to get off the hamster wheel and accelerate growth as a company. She also shares how you can use data more effectively in your strategies to sell more.

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[00:00] Intro
[01:50] What people get wrong at the top of the funnel
[04:40] Mapping
[08:35] Identifying problems and finding solutions
[11:05] Close One Analysis in reverse
[17:30] Content syndicators
[21:43] Creating a proper ICP
[25:54] Factors to weigh before making go-to-market decisions
[31:29] Linking the right assets as a marketer
[36:37] Sharing success for everyone’s benefit
[41:20] Increase in pick-up rates due to covid
[48:07] Investing in SDRs and content

Видео Enterprise Sales Development with Cathy Veri канала CIENCE Technologies