How to Calculate Churn Rate | Subscriptions 101

I show you how to correctly calculate churn rate for a subscription business. Free Excel model download included if you want to plug in your own numbers.

➡️ Book a demo with Ordergroove to take your customer retention and recurring revenue to the next level ► https://www.ordergroove.com/eric/ (use this link or mention me to be eligible for 10% off your annual contract)

👉 Follow Ordergroove on LinkedIn - stay up-to-date with the latest subscription trends https://www.linkedin.com/company/ordergroove-inc./

✅ Download the Excel template: https://mailchi.mp/e0ae37e3aea9/nk71v8dqh6

Communities:
💼 Linkedin: https://www.linkedin.com/in/eric-andrews-1624b656/
🚀 The "Finance for Startups" Program: https://www.ericandrewsstartups.com/financeforstartups
☑️ Twitter/X: https://twitter.com/eric__andrews
🌟 Instagram: https://www.instagram.com/ericandrews_startups/
🔥 Discord: https://bit.ly/discord_eric
💻 Newsletter: https://bit.ly/joinericnewsletter
🎥 Clips: https://www.youtube.com/channel/UCbM6zM3al9jZSyoRyJWQL-Q

Related Videos:
🚩 eCommerce Subscriptions Unit Economics & LTV https://youtu.be/Cj_zxNDIa7w
🚩 Playlist - Finance for eComm: https://www.youtube.com/playlist?list=PLdoBuNNnCmdVb9nppKtWV1J7-0hu8XHQz
🚩 How Prepaid Subscriptions Triple LTV for eComm: https://youtu.be/_uWyDjMv9Cs
🚩 Finance for SaaS Playlist: https://youtube.com/playlist?list=PLdoBuNNnCmdUQvTBTw4hB_Gp59i5mLmQZ&si=eWB7gGEr3p-8QcTs
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

In this video, we walk through how to calculate churn rate for different types of subscription businesses, the common errors people make in the calculation, and how to use churn rate to calculate your customer lifetime (a formula everyone should have memorized!).

SECTIONS:
00:17 the definition of churn rate and when it applies (only subscriptions)
1:31 when to use churn rate vs. retention rate
2:12 how to calculate churn rate (monthly) & common mistakes
4:16 how to calculate churn rate (annually)
5:31 thank you to the sponsor of this video: book a demo with Ordergroove today https://www.ordergroove.com/eric/
6:20 how to calculate customer lifetime using churn rate

If you have questions - leave a comment below and I'll try to help. Cheers!

#churnrate #subscription #customerretention

Видео How to Calculate Churn Rate | Subscriptions 101 канала Eric Andrews