How to Calculate CAC for Two-Sided Marketplaces

I teach you how to correctly calculate CAC for two-sided marketplaces incorporating acquisition costs from buyers & sellers.

✅ Download the Excel template: https://bit.ly/cac_marketplaces

🚀 If you want to master the finance skills & frameworks to successfully scale technology startups, secure your spot in my "Finance for Startups" program, today: https://www.ericandrewsstartups.com/financeforstartups

Communities:
💼 Linkedin: https://www.linkedin.com/in/eric-andrews-1624b656/
☑️ Twitter/X: https://twitter.com/eric__andrews
🌟 Instagram: https://www.instagram.com/ericandrews_startups/
🔥 Discord: https://bit.ly/discord_eric
💻 Newsletter: https://bit.ly/joinericnewsletter
🎥 Clips: https://www.youtube.com/channel/UCbM6zM3al9jZSyoRyJWQL-Q

Related Marketplace Videos:
🚩 Marketplace Unit Economics Journey: https://youtu.be/Vo3uLzm54-Y
🚩 Talent Marketplace Financial Model: https://youtu.be/QXQiqNS6fTg
🚩 How to Build the Ultimate eComm Marketplace Financial Model: https://youtu.be/Q9lnHGFrfd4
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

We learn about how to calculate customer acquisition costs for two-sided marketplaces.

People very commonly make mistakes with this calculation because they use the CAC of just buyers or just sellers, but don't know how to combine them both into one inclusive CAC.

I'll show you how to correctly calculate marketplace CAC in this short case study tutorial.

Sections:
0:23 marketplaces have acquisition costs for buyers & sellers
0:56 common incorrect marketplace cac calculations
2:03 how to combine buyers and sellers into overall marketplace cac
3:58 calculating buyers needed / seller & sellers needed / buyer
4:57 combining buyer & seller CAC into overall fully-loaded marketplace CAC

By the end of this video, you will feel very comfortable calculating CAC for marketplaces - I guarantee it.

If you have questions - leave a comment below and I'll try to help. Cheers!

#marketplace #cac

Видео How to Calculate CAC for Two-Sided Marketplaces канала Eric Andrews