The Ultimate SaaS Unit Economics Tutorial

I teach you why SaaS unit economics are so important and how to calculate the key metrics like LTV, CAC, payback period, and more.

✅ SaaS Unit Economics Template Download: https://mailchi.mp/ericandrewsstartups/fooyqcg5cp

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Related Startup Videos:
🚩 Playlist - Finance for SaaS Startups: https://youtube.com/playlist?list=PLdoBuNNnCmdUQvTBTw4hB_Gp59i5mLmQZ
🚩 7 Most Important SaaS Metrics: https://youtu.be/9ViZZ4MZTPs
🚩 SaaS Financial Model Tutorial: https://youtu.be/C7S6lXu4NS4
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In this video, we learn about the definition of unit economics for SaaS, all of the metrics that fall into this category, and then I walk you through how to calculate each different unit economics metric through an example-based finance case study.

We calculate customer lifetime value, customer acquisition costs, LTV: CAC ratios (plus benchmarks), CAC payback period (plus benchmarks), and more, with lots of discussions along the way to help you navigate the nuances of different SaaS startups.

Sections:
0:31 lesson agenda - definitions, unit economics components, and metrics calculations
1:08 what are SaaS unit economics and why do they matter?
2:19 components of SaaS unit economics (most important metrics)
3:58 how to calculate the customer lifetime value for SaaS including software implementation fees
9:45 how to calculate customer acquisition cost for SaaS
12:22 how to calculate LTV: CAC ratio for SaaS plus benchmarks
14:45 how to calculate CAC payback period for SaaS plus benchmarks

If you have questions - leave a comment below and I'll try to help. Cheers!

#uniteconomics #saas #startups #ltv #cac

Видео The Ultimate SaaS Unit Economics Tutorial канала Eric Andrews