How To Write A Mission Statement (Top Brand Examples)

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About This Video:
By the end of this video, you’ll know how to write a brand mission statement for your business.

First, we’ll cover the brand strategy fundamental statements including the purpose statement, vision statement, mission statement, and values statement, and how each of them plays a critical role in the strategic brand structure.

Next, you’ll learn what a mission statement is and the specific role it plays in driving the decisions and actions of a brand.

Then you’ll discover the anatomy of a brand mission statement and the key elements used to develop one.

Finally, you’ll learn a simple formula and template to write a mission statement for your company and brand.

0:00 How To Write A Mission Statement (Top Brand Examples)
1:09 What Is A Mission Statement?
1:29 Anatomy Of Mission Statement
1:57 Step #1 Start With A Verb
2:47 Step #2 Define The Commitment
3:12 Step #3 Include Who You're For
3:40 Step #4 Describe The Benefit

Видео How To Write A Mission Statement (Top Brand Examples) канала Brand Master Academy