What are the deliverables of brand strategy? [The Definitive Guide]

In this video, I’m going to show you the three levels of brand deliverables and the
23 individual elements you need to consider.
----------------FREE BRAND STRATEGY RESOURCES--------------------

// PRO BRAND STRATEGY BLUEPRINT
Download your FREE Pro Brand Strategy Blueprint here:

https://brandmasteracademy.com/brand-strategy-blueprint/

Step-by-step brand strategy development process
// BECOME A BRAND STRATEGIST
Take a FREE look inside our flagship training Brand Master Secrets – All you need to level up to brand strategy and become a brand strategist.

https://brandmasteracademy.com/brand-master-secrets/

Our flagship training “Brand Master Secrets” has everything you need to become and in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
// BRAND MASTER ACADEMY
Brand Master Academy is where brand builders go to for actionable tips and techniques to, Learn Brand Strategy, Help Their Clients On A Higher Level, Raise Their Expert Profile & Branding Revenue.
---------------- LEARN BRAND STRATEGY IN THE COMMUNITIES --------------------
// BRAND MASTER ACADEMY ON SOCIAL
Instagram - https://www.instagram.com/brandmasteracademy/
Facebook - https://www.facebook.com/pg/brandmasteracademy
Linkedin - https://www.linkedin.com/in/stephen-houraghan
Youtube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1
Twitter - https://twitter.com/BrandMasterAcad
// JOIN THE FACEBOOK COMMUNITY
https://www.facebook.com/groups/brandmasteracademy/
Join in the conversation with other experienced and budding brand strategists to enhance your brand building systems.
// EXCLUSIVE TIPS & TECHNIQUES
https://brandmasteracademy.com/subscribe/
Get on the list for exclusive brand strategy tips and techniques
---------------- LISTEN TO THE BRAND MASTER PODCAST --------------------

The Brand Master Podcast is a show specialised in helping professional brand builders and entrepreneurs to build brands using strategy, psychology and creative thinking.

[Two Shows Per Week]

https://brandmasteracademy.com/brand-master-podcast/
VIDEO CHAPTERS
0:00 What are the deliverables of brand strategy? [The Definitive Guide]
0:54 Sections Of Brand Strategy
1:39 Your Audience Is On A Journey
2:48 Section #1 - Brand Strategy Deliverables
3:10 Deliverable #1 - Internal Brand
3:43 Deliverable #2 - Audience Persona
4:20 Deliverable #3 - Solid Competitive Analysis
5:04 Deliverable #4 - Unique Positioning Strategy
5:33 Deliverable #5 - Human Brand Persona
6:24 Deliverable #6 - Messaging Framework
7:03 Deliverable #7 - Storytelling Framework
7:49 Deliverable #8 - Brand Strategy Guidelines
8:14 Section #2 - Brand Identity Deliverables
8:25 Deliverable #9 - Logo
9:06 Deliverable #10 - Typography
9:33 Deliverable #11 - Colour Palette
10:03 Deliverable #12 - Image Style
11:02 Deliverable #13 - Iconography
11:28 Deliverable #14 - Style Guide
11:52 Deliverable #15 - Digital Collateral
12:10 Deliverable #16 - Physical Collateral
12:30 Section #3 - Marketing Plan And Execution Deliverables
14:29 Deliverable #17 - Channel Analysis
15:02 Deliverable #18 - Marketing Plan
15:27 Deliverable #19 - Artwork
15:51 Deliverable #20 - Content
16:19 Deliverable #21 - SEO
17:04 Deliverable #22 - Ad Placement
17:32 Deliverable #23 - Analytics And Reporting
About this video:
What are the deliverables of brand strategy?
Deliverables for visual branding is straight forward because you can see them,
but brand strategy deliverables are less tangible so it can be difficult to know
what you need to provide your client.

With that, here’s what you’re going to learn:

First, I’m going to show you how planning deliverables and execution
deliverables differ and why you need to decide your position.

I’ll highlight your customer journey and why it’s critical for you to decide the role
you’ll play in that journey.

Then, section by section, element by elements, I’ll go through the 23 branding
deliverables you need to consider if you are providing brand strategy to your
clients.

From poisoning to personality, messaging to brand Identity, marketing strategy
to content execution, I’ll cover everything your audience will be thinking about,
and things they won’t.

By the end of this video, you’ll have a clear understanding of where you’re
audience is going, what they’ll need and what role you’ll play in those
deliverables.
Want to dive deeper? Check out the full article below.
http://brandmasteracademy.com/brand-strategy-deliverables/

Видео What are the deliverables of brand strategy? [The Definitive Guide] канала Brand Master Academy