16 Brand Strategy Mistakes That Kill Brands [in 2020]

Learn the 16 most common brand strategy mistakes that kill brands, so you can avoid them and steal a march of your competitors.
----------------FREE BRAND STRATEGY RESOURCES--------------------

// PRO BRAND STRATEGY BLUEPRINT
Download your FREE Pro Brand Strategy Blueprint here:

https://brandmasteracademy.com/brand-strategy-blueprint/

Step-by-step brand strategy development process
// BECOME A BRAND STRATEGIST
Take a FREE look inside our flagship training Brand Master Secrets – All you need to level up to brand strategy and become a brand strategist.

https://brandmasteracademy.com/brand-master-secrets/

Our flagship training “Brand Master Secrets” has everything you need to become and in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
// BRAND MASTER ACADEMY
Brand Master Academy is where brand builders go to for actionable tips and techniques to, Learn Brand Strategy, Help Their Clients On A Higher Level, Raise Their Expert Profile & Branding Revenue.
---------------- LEARN BRAND STRATEGY IN THE COMMUNITIES --------------------
// BRAND MASTER ACADEMY ON SOCIAL
Instagram - https://www.instagram.com/brandmasteracademy/
Facebook - https://www.facebook.com/pg/brandmasteracademy
Linkedin - https://www.linkedin.com/in/stephen-houraghan
Youtube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1
Twitter - https://twitter.com/BrandMasterAcad
// JOIN THE FACEBOOK COMMUNITY
https://www.facebook.com/groups/brandmasteracademy/
Join in the conversation with other experienced and budding brand strategists to enhance your brand building systems.
// EXLUSIVE TIPS & TECHNIQUES
https://brandmasteracademy.com/subscribe/
Get on the list for exclusive brand strategy tips and techniques
---------------- LISTEN TO THE BRAND MASTER PODCAST --------------------

The Brand Master Podcast is a show specialised in helping professional brand builders and entrepreneurs to build brands using strategy, psychology and creative thinking.

[Two Shows Per Week]

https://brandmasteracademy.com/brand-master-podcast/
VIDEO CHAPTERS
0:00 16 Brand Strategy Mistakes That Kill Brands [in 2020]
1:28 Mistake #1 - Revenue Tunnel Vision
2:02 Mistake #2 - Plastic Statements
2:43 Mistake #3 - Vague Target Audience
3:20 Mistake #4 - Following Your Competitors
4:01 Mistake #5 - Undefined Position
4:41 Mistake #6 - Absent Personality
5:17 Mistake #7 - Inconsistent Brand Voice
6:07 Mistake #8 - Lack Of Authenticity
6:55 Mistake #9 - Unclear Messaging
7:44 Mistake #10 - Overlooking Impact Of Emotion
8:25 Mistake #11 - Self-Centered Stories
9:19 Mistake #12 - Disconnected Copy
10:13 Mistake #13 - Misaligned Visual Identity
11:04 Mistake #14 - Unfocused Marketing
11:49 Mistake #15 - Automation Over Audience
12:35 Mistake #16 - Impatience
About This Video:
By the end of this video, you’ll know the 16 most common brand strategy mistakes and what to do instead to grow your brand and business.

First, you’ll learn why so many businesses go to market without a brand strategy and how the majority that do, fail on brand strategy execution.

Then, step by step we’ll run through each and every one of the most common brand strategy mistakes including

Revenue Tunnel Vision
Meaningless Strategy Statements
Undefined Target Audiences
Weak positions and differentiation strategies
Inconsistency and Inauthenticity
Disconnected Copy
Misaligned Identity
And Many Many more

Being aware of these common mistakes will help you avoid them and highlight the value of a well-defined brand strategy.

Видео 16 Brand Strategy Mistakes That Kill Brands [in 2020] канала Brand Master Academy