How To Write A Positioning Statement (Brand Template + Example)
Learn how to write a positioning statement for your brand with this brand template and example.
#brandpositioningstatement #branding #brandstrategy
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
By the end of this video, you’ll know how to write a positioning statement for your brand using a brand positioning statement formula used by top brands.
First, you’ll learn the importance of the brand positioning strategy and how critical it is to construct a positioning statement for clarity of brand message.
Next, you’ll learn what a positioning statement is and how it acts as an internal guide for strategic brand development and communication.
Then, we’ll clear up the overarching strategic purpose of the brand positioning statement and cover the key elements to an effective positi9oning statement.
Next, you’ll learn the steps used by top brand strategists to create a brand positioning statement.
Finally, we’ll look at a brand positioning statement example using this formula so you can see exactly how to apply it to your brand.
0:00 How To Write A Positioning Statement
1:04 What Is A Positioning Statement?
1:54 What Is The Purpose Of A Positioning Statement?
2:45 Key Elements Of A Positioning Statement
3:16 Step #1 Define Your Target Audience
3:43 Step #2 Uncover Their Pain Points
4:13 Step #3 Define The Outcome Or Experience
4:35 Step #4 Competitive Alternative
4:59 Step #5 Differentiation
----------------✅ FREE BRAND STRATEGY RESOURCES ✅--------------------
✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
https://products.brandmasteracademy.com/products/brand-master-workshops/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bmw
✅ INSIDE BRAND MASTER SECRETS
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
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---------------- 🎧 LISTEN TO THE PODCAST 🎧 --------------------
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----------------🙏 SUPPORT THE CHANNEL 🙏--------------------
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Видео How To Write A Positioning Statement (Brand Template + Example) канала Brand Master Academy
#brandpositioningstatement #branding #brandstrategy
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
By the end of this video, you’ll know how to write a positioning statement for your brand using a brand positioning statement formula used by top brands.
First, you’ll learn the importance of the brand positioning strategy and how critical it is to construct a positioning statement for clarity of brand message.
Next, you’ll learn what a positioning statement is and how it acts as an internal guide for strategic brand development and communication.
Then, we’ll clear up the overarching strategic purpose of the brand positioning statement and cover the key elements to an effective positi9oning statement.
Next, you’ll learn the steps used by top brand strategists to create a brand positioning statement.
Finally, we’ll look at a brand positioning statement example using this formula so you can see exactly how to apply it to your brand.
0:00 How To Write A Positioning Statement
1:04 What Is A Positioning Statement?
1:54 What Is The Purpose Of A Positioning Statement?
2:45 Key Elements Of A Positioning Statement
3:16 Step #1 Define Your Target Audience
3:43 Step #2 Uncover Their Pain Points
4:13 Step #3 Define The Outcome Or Experience
4:35 Step #4 Competitive Alternative
4:59 Step #5 Differentiation
----------------✅ FREE BRAND STRATEGY RESOURCES ✅--------------------
✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
https://products.brandmasteracademy.com/products/brand-master-workshops/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bmw
✅ INSIDE BRAND MASTER SECRETS
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
✅ BRAND MASTER ACADEMY
The brand strategist training ground
https://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
--------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ --------------------
✴️✴️ BRAND MASTER ACADEMY ON SOCIAL
Instagram - https://www.instagram.com/brandmasteracademy/
Facebook - https://www.facebook.com/pg/brandmasteracademy
Linkedin - https://www.linkedin.com/in/stephen-houraghan
Youtube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1
Twitter - https://twitter.com/BrandMasterAcad
✴️✴️ JOIN THE FACEBOOK COMMUNITY
https://www.facebook.com/groups/brandmasteracademy/
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES
https://brandmasteracademy.com/subscribe/
Get on the list for exclusive brand strategy tips and techniques
---------------- 🎧 LISTEN TO THE PODCAST 🎧 --------------------
🎧🎧 LISTEN TO THE BRAND MASTER PODCAST
https://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
----------------🙏 SUPPORT THE CHANNEL 🙏--------------------
AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.
🙏🙏 AMAZON | https://amzn.to/30JtFmU
🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso
🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso
🙏🙏 WEBFLOW | https://webflow.grsm.io/bma
🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw
🙏🙏 AWEBER | https://bit.ly/3rWpzDR
Видео How To Write A Positioning Statement (Brand Template + Example) канала Brand Master Academy
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