How To Run A Brand Strategy Session [Step-By-Step]

In this video, I’ll break down the brand strategy session process step-by-step so your session is effective, constructive and efficient.

If you missed the last video where I broke down what a brand strategy session is and the different approaches, check out the link below:

PART 1:
https://youtu.be/2S9--lQ7EQU
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Step-by-step brand strategy development process
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VIDEO CHAPTERS
0:00 How To Run A Brand Strategy Session [Step-By-Step]
1:17 Phase 1 - Discovery - Step #1 - Schedule Appointment
2:01 Step #2 - Prepare For The Session
2:28 Step #3 - Build Rapport
3:02 Step #4 - List Itinerary Of Critical Information
3:49 Step #5 - Stay Focused On Structure
4:25 Step #6 - Identify Lack Of Clarity
5:20 Step #7 - Post Session Summary
6:02 Phase 2 - Market Research - Step #8 - Developing Audience Persona
6:46 Step #9 - Define Audience Personality
7:13 Step #10 - Conduct Competitive Analysis
7:43 Phase 3 - Brand Strategy Development - Step #11 - Start With Aspirations
8:13 Step #12 - Map The Competitive Landscape
8:46 Step #13 - Identify Market Position
9:18 Step #14 - Uncover Your Brand Character
9:56 Step #15 - Develop Your Communication Strategy
About this video:
First I’ll separate the approaches with the brand strategy workshop and the remote strategy session before I break down the structure of an effective brand strategy session and the three phases that make up the structure.

Then, phases by phase, step by step we’ll go through exactly how to guide your client through a brand strategy session, the goals and outcomes you want to achieve with each step and how to build your strategic brand throughout.

By the end of this video, you’ll have a proven brand strategy session framework you can use to develop effective strategic brands for your clients.
Want to dive deeper? Check out the full article below.
https://brandmasteracademy.com/how-to-run-a-brand-strategy-session/

Видео How To Run A Brand Strategy Session [Step-By-Step] канала Brand Master Academy