How To Sell Brand Strategy [With 5 Questions]

Learn how to sell brand strategy using 5 simple questions to shift the conversation.
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0:00 How To Sell Brand Strategy [With 5 Questions]
2:45 Question #1 Who Is Target Audience, What Do They Want?
3:18 Question #2 What's Different About Your Brand Compared To Your Competition?
3:52 Question #3 What's Valuable To Your Audience About What You Offer?
4:26 Question #4 What's The One Thing You Want Your Audience To Understand About Your Brand?
5:00 Question #5 What Characteristics Do You Want Your Brand To Display?
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About This Video:
By the end of this video, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help.

First, you’ll meet Bob, the logo shopper who always asks “how much for a logo” how you can turn this potential time-waster into a valued paying client.

Next, you’ll discover the most effective way to get entrepreneurs and business owners to shift their perspective from the idea that they need a logo design and open up to a new way of thinking.

Then, we’ll dive into the questions you need to ask that will help you to sell your brand strategy services.

By asking all 5 of these questions you’ll achieve 3 things

[1] You’ll Position Yourself As An Authority
[2] They’ll Question Their Logic
[3] They’ll value your response

This strategy will result in you shifting the conversation from logo design to brand strategy in a way that will make them want to hear what you have to say.

Видео How To Sell Brand Strategy [With 5 Questions] канала Brand Master Academy