What Is Brand Architecture [+ Examples]

Learn what brand architecture is and how to leverage this brand strategy to provide structure and support growth.

#brandarchitecture #brandstrategy #brandstrategytips

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In this video, I’m going to explain what brand architecture is so you can leverage this brand strategy to provide structure and support growth.

First, I’ll break down what brand architecture means and how both big brands and small brands can leverage it.

Then I’ll break down the technique that brand strategists use to develop sub-brands from products, services, division and companies.

Next, I’ll provide a practical example of why you might need or should consider brand architecture when planning for brand growth.

Finally, you’ll discover the main brand architecture models including a branded house and a house of brands and see some brand architecture examples in the Apple, FedEx and Unilever brands.

0:00 What Is Brand Architecture [+ Examples]
1:31 What Is Brand Architecture?
2:39 Why Use Brand Architecture?
3:56 Brand Architecture Benefits
4:32 Brand Architecture Models

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