How To Use A Multibranding Strategy (With Top Brand Examples)

Learn what multibranding is and when to use a multi-brand strategy with these top brand examples.
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About This Video:
By the end of this video, you’ll know how multibranding works and when to use a multi branding strategy.

First, you’ll discover how brand architecture contains many techniques and strategies such as umbrella branding, branded house, house of brands, and multibranding among others.

Next, we’ll dive into the question “What is multibranding?” to discover how established brands use this strategy to introduce a new brand into a category where they already have an established brand.

Then, you’ll learn why and when brands would use a multi-brand strategy and how they can leverage it to increase overall market share.

Next, we’ll dive into a multi-brand strategy example from Procter and Gamble and how they used both the Tide and Cheer brands in the same detergent category to increase overall market share.

Finally, we’ll uncover the advantages of this technique including increased brand equity, increased brand presence, and increased market share

As well as the disadvantages such as brand cannibalization, brand management issues, and customer confusion.

0:00 How To Use A Multibranding Strategy (With Top Brand Examples)
1:10 What Is A Multibrand Strategy?
1:57 Why Usa A Multibrand Strategy?
2:48 Multibrand Strategy Examples
4:26 Advantages Multibrand Strategy
4:52 Disadvantages Multibrand Strategy

Видео How To Use A Multibranding Strategy (With Top Brand Examples) канала Brand Master Academy