Maximize Clicks Bid Strategy in Google Ads (AdWords) Explained

Maximize Clicks bidding strategy on Google Ads can be useful. In this video you’re going to learn how it works, the benefits, when to use it and the shortcoming and negative aspects of the strategy.

Maximize Clicks is an automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget.

You set your budget and Google will optimize your campaign to deliver the highest volume of clicks as possible.

Now you may think this could cause incredibly high CPC's but you can also cap your max CPC as part of the bid strategy.

The idea of this strategy is that you maximize your traffic volumes, this of course has advantages and disadvantages. Watch the video to learn more!

Maximize clicks can be useful in the specific scenarios highlighted in this video, but if you have frequent conversions or can track revenue, use a different strategy like target CPA or maximize conversions.

LEARN MORE ABOUT BIDDING STRATEGIES

Target CPA
https://www.youtube.com/watch?v=fTyijvloz5c
Target Impression Share
https://www.youtube.com/watch?v=WP9KoGD_FOQ
Maximize Conversions vs Target CPA
https://www.youtube.com/watch?v=cxxjpVNvn2o
Why Smart Bidding Doesn’t Work
https://www.youtube.com/watch?v=X5v4kFQ7YEQ
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Видео Maximize Clicks Bid Strategy in Google Ads (AdWords) Explained канала SEM Academy