Maximize Conversions vs Target CPA - Google Ads Smart Bidding Strategies - Comparison & Definitions

Google Ads is ultimately an auction and bidding is key in winning an auction. In the case of Google Ads, there are many ways to bid including manual methods and two "smart bidding" options.

In this video, I look at two smart bidding strategies - Maximize Conversions vs Target CPA.

Both of these methods rely on conversion tracking to work so you'll want to check out my video on Google Ads conversions here:
https://youtu.be/V4AMNxjFoOw

Even though both of these smart bidding options are focused on conversions, they have some obvious and subtle differences that you'll want to understand in order to choose the best one.

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More Smart Bidding Strategies:
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Maximize Clicks vs Maximize Conversions
https://youtu.be/973ZdokE-G4
#TargetCPA
#MaximizeConversions
#GoogleAdsBidding

Видео Maximize Conversions vs Target CPA - Google Ads Smart Bidding Strategies - Comparison & Definitions канала Ryan @ Web Eminence