Enhanced CPC (ECPC) vs Manual CPC in Google Ads (AdWords)

Enhanced CPC (ECPC) vs Manual CPC in Google Ads (AdWords)

In this video you're going to to learn the key differences between CPC and ECPC ,what the good and bad points of ECPC are
which strategy to use in your campaigns and when.

ECPC is like manual CPC but google will use their auction time bidding signals from your campaign data to predict whether or not a click is more likely to end in a conversion.

Essentially it can raise and lower your bids beyond the limits you set at keyword level depending on how likely they are to convert.

From my experience using ECPC my keyword average CPC's usually always come in higher than the max I've set

Google says ECPC can lower bids if a keyword is less likely to convert too, but in my experience, they prefer to raise the bids in ECPC

It's like a bridge to smart bidding. It allows you to have a significant amount of control while also allowing the Google Ads AI to do it's thing too, a perfect solution? well, not always

It comes with the same caveats of smart bidding, too few conversions = not enough good data so you could find that ECPC could increase your bids and get nothing in return...

WATCH MORE VIDEOS

WHY SMART BIDDING ISN'T WORKING FOR YOU
https://www.youtube.com/watch?v=X5v4kFQ7YEQ

MAXIMIZE CONVERSIONS VS TARGET CPA
https://www.youtube.com/watch?v=cxxjpVNvn2o
STOP COMPETITORS BIDDING ON YOUR BRAND
https://www.youtube.com/watch?v=jL5H6ZxZ-c0
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Видео Enhanced CPC (ECPC) vs Manual CPC in Google Ads (AdWords) канала The Big Marketer