The Truth About Quality Score 😮

By now you know quality score is crucial to PPC success. Getting a QS of 10 out of 10 for a keyword can make it much more profitable.

It acts as a multiplier to your max cpc to calculate your estimated aggregated ad rank. Meaning you won’t pay as much as your competition for clicks on the search results page.

There are 3 main factors that make up QS, expected CTR, ad relevancy and landing page experience.

It’s a crucial factor and not as obvious as you think to optimize.
You may also be surprised at the definition of what QS actually is.

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Видео The Truth About Quality Score 😮 канала The Big Marketer - PPC & SEO