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How to ACTUALLY Do Split Testing on Google Ads (AdWords) Text Ads

How to ACTUALLY Do Split Testing on Google Ads

When running ads on Google, you will always create more than one in order to test which ads lead to better results.

But what should you be testing for, how does Google suggest you should test your ads and how do you effectively conduct a fair and useful test.

In this video we are going to answer all of these questions and more to specifically to allow you to get better results form your ads.

Questions around split testing on Google Ads answered in this video.

What is an an ad test? (A/B Test)
How does Google suggest you setup ad testing? (Responsive Vs standard)
How should you really set up an ad test?
Why should you set up the test this way?
What happens if Google favours one ad too early?
What is a winning or successful ad? What does success look like?

Video explaining why responsive search ads don't always work
https://www.youtube.com/watch?v=1E_bhUr7ut4

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And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!

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Видео How to ACTUALLY Do Split Testing on Google Ads (AdWords) Text Ads канала SEM Academy
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13 апреля 2020 г. 23:00:11
00:08:09
Яндекс.Метрика