I Moved from Manual CPC to Target CPA and THIS HAPPENED 😮

I Moved from Manual CPC to Target CPA and THIS HAPPENED

If you know anything about PPC, it's that Google want you to move to a smart bidding strategy, if you're running a manual CPC campaign and you're getting over 30 conversions a month, target CPA can seem a good place to start in order to transition to a smart bidding strategy

The end result of moving to target CPA from manual CPC is that you would expect Google, with all the additional datapoints above and beyond what we can see to improve performance and either get more conversions at the same cost, or reduce the cost of your conversions and maintain the volume.

But is that always the case? We're going to look at a live example of a campaign that has been running for 2 years on manual CPC and has since been transitioned to target CPA for the last 13 days and take a look at the results

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Видео I Moved from Manual CPC to Target CPA and THIS HAPPENED 😮 канала The Big Marketer