Target CPA Bidding in Google Ads Explained

Target CPA bidding strategy on Google Ads is the holy grail of bidding strategies. It’s one of those strategies that sounds like a no brainer and something that will pretty much allow your campaigns to run on autopilot.

However, thinking like this can cause you headaches as target CPA bidding requires a ton of criteria to be hit for it to even be a viable bidding strategy to choose for your campaigns.

There are also implications on flexibility of target CPA bidding if your campaign budget changes often (maybe you have budget restriction in your campaigns.)

In this video I will break down the do’s and don’ts of target CPA bidding in Google Ads and show you exactly when to use the strategy and how to implement it on to your campaigns.

It’s probably the best bidding strategy for lead gen campaigns so it’s an important one to master! It’s also important to set the target CPA in a sensible way and not think that Google’s algorithm is a miracle worker and can optimize your campaigns to $1 per conversion. It simply won’t happen!
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Видео Target CPA Bidding in Google Ads Explained канала SEM Academy