What are Discovery Campaigns in Google Ads?

HOW TO CREATE DISCOVERY CAMPAIGNS: TUTORIAL TIMESTAMP 4:37

Discovery campaigns are a campaign type you've probably seen when you head into Google Ads to build a new campaign and unlike search, display, shopping and video, the definition of what they are and how they work isn't very clear.

Discovery campaigns are all about reach and allowing your business to get in front of the right audience to introduce your brand and concept to potential customers.

In this video we're going to take a close look at what they are, how they work, whether you should even use them and a tutorial at the end of the video on how to set them up

Google describes discovery campaigns as

Discovery ad campaigns enable advertisers to deliver rich, personalised ad experiences to people who are ready to discover and engage with their brands – all through a single Google Ads campaign.

This again sounds pretty ambiguous, so let me simplify it for you.

Essentially you use display network style targeting to market your business, so usual options like in market audiences and demographics targeting

but discovery campaigns offer different ad formats than the usual banner and responsive ads you get in the display network.
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Видео What are Discovery Campaigns in Google Ads? канала The Big Marketer - PPC & SEO