4 Reasons to STOP Boosting Facebook Posts (RANT!)

Are you boosting Facebook posts and not exactly seeing the results you want?

Well you're not alone!

Many times I'll talk to a friend or a client that's not seeing the results they want with their Facebook ads, and come to find out, really their only strategy is boosting their posts.

DO NOT do this!

I know it's easy, I know it's quick, and I know that the Facebook Ads Manager can be overwhelming, but 99% of the time, boosting Facebook posts is a little like throwing away money.

In this video, I'll show you 4 reasons why Facebook post boosts are NOT effective in nearly every instance.
TIMESTAMPS:
1:45 - Boosted posts don’t allow you to choose campaign objectives

2:35 - Can’t control the ad creative

3:19 - You can’t choose your ad placement

4:10 - Boosting posts just boosts vanity metrics, not relevant KPIs

Click through to hear some of the reasoning as to why these are bad things!
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Видео 4 Reasons to STOP Boosting Facebook Posts (RANT!) канала Brandon Stiles, Software Engineering