Persuasion vs. Influence (How to Create Raving Customers)

Would you rather be persuasive... or influential?

Would you rather have to CONVINCE clients that you're the 'best option' out there... or position your business in such a way that they already KNOW that going into a transaction?

This is a common mistake I see so many businesses make: Trying to pull clients to them rather than ATTRACTING them, and using accolades and random information ("We've been in busy 30 years! Woo hoo!") in a desperate attempt at building credibility.

In this video, I'll show you the difference between being persuasive... and being influential, and how that small differentiation can make all the difference in the world when it comes to building a business with loyal customers.

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Видео Persuasion vs. Influence (How to Create Raving Customers) канала Brandon Stiles, Software Engineering