The Secret to a Website That Makes You MONEY [Hint: It's Not What You Think]

The 3 things every website needs:

So here’s a little secret that almost no web designer will tell you: Did you know a website is actually meant to give businesses a positive ROI?
Meaning, if you have a website built for your business, and you spend $8,000 on it…. you should be able to track exactly who’s visiting it and how much money it’s making for you, and that number should be more than $8,000. It’s no different than a salesperson. You wouldn’t just hire a salesperson, not track his results, and keep him on if they made no sales for your business in 6 months, right? Well, you shouldn’t do it with a website either.
Your business website should be doing two things:

1. Convincingly SELLING your product and service to people who visit your site and wanting to buy

2. Collecting the contact information of people who are interested but DON'T want to buy yet

3.Helping your customer for free (or giving them helpful information) so that that they learn to trust you and you come top-of-mind when they’re ready to buy


If your website’s not doing that, then you’re doing it wrong.

This isn’t the 90s anymore, where if you had a website, people thought you were some rich magic computer genius. EVERYONE has one today, so yours has to stand out above the rest. It’s no longer a cool party trick, your website actually has to earn its keep, and again it does so by fulfilling those 3 steps:

Convincingly SELLING your product and service to people who visit your site and wanting to buy
Collecting the contact information of people who are interested but DON'T want to buy yet
Helping your customer for free (or giving them helpful information) so that that they learn to trust you and you come top-of-mind when they’re ready to buy

Well, how do you make a site do that?
1. Make sure your site’s Mobile-ready, meaning when people navigate to it on their phones, they don’t have to pinch and zoom and rotate and all that. The reason for this is two-fold: 1) it annoys people, and they leave your site almost instantly 2) More importantly, Google will not rank you in the search results pages for anything except maybe if people directly type in your company name. So if you’re a photographer in Atlanta named “Aperture Jo

2. You need to have some piece of downloadable, helpful content that your customer can get access to in exchange for their contact information, be it an email, phone number, something like that. The reason you want to do that is so you can follow up with that person and continue to communicate with them until they’re ready to purchase from you or work with you. Now here’s the caveat to that: It cannot be something lazy like “Sign up for our newsletter!” That’s because no one wants a newsletter to clutter up their inbox. But when you give away something that can help them and make their lives better almost instantly, people will give you their contact info. That might be an emailed coupon code, an eBook, a short video solving one of their problems related to your industry, maybe it’s a small guide of fun things to do in your city. Whatever it is, they can only download it if they give you their contact information, which allows you to continue to market to them.

3. A Facebook pixel. That’s a piece of javascript code that you get from your Facebook ads account that essentially sits on your website and tracks anyone that comes to your site, whether it’s from Facebook or not, which is pretty amazing. What you can do with this piece of code is actually pretty amazing: You can add tags to different pages that will tell Facebook “If someone sees this page, count them as a Paying Customer” or “if someone sees this video, count them as someone interested in our business.” Then, you can run an ad specifically towards people with those labels. How powerful is that? So you can actually show an ad to ONLY people who have bought from you in the past, or ONLY to people who have viewed a certain video on your site. Another thing you can create with the pixel is what’s called a “Look-A-Like” audience. That means you can set up a ad and tell Facebook, “Hey, look over everyone who’s been to our site in the last, say, 60 days… and go out and find people similar to them.” How crazy is that? Facebook will actually go and find people with the same behaviors, interests, and actions as your real customers, and show those new people an ad.

So those are 3 things you have to have on your business website in order to start seeing a positive ROI from that investment, and how you can measure exactly how MUCH your site is giving you back.
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Видео The Secret to a Website That Makes You MONEY [Hint: It's Not What You Think] канала Brandon Stiles, Software Engineering