The Importance of Being an Eco-Conscious Brand in 2021 | GoDaddy

Award-winning entrepreneur Maya Penn talks about the importance of integrating sustainability efforts into your small business initiatives. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe

0:12 Who is Maya Penn?
0:16 Importance of being a sustainable business
0:25 Gen Z consumer behavior
0:43 How sustainable brands increase customer success
0:58 Avoiding greenwashing
1:49 Discovering which issue speaks most to you as an entrepreneur

With a new generation of consumers looking for brands that match their values, Maya Penn says it’s more important than ever for entrepreneurs to adapt to an eco-friendly strategy for business success. As Gen Z’ers like herself actively seek out opportunities to live ecologically sound, these savvy consumers are also speaking out with their dollars as they support authentically sustainable brands — ones that aren’t greenwashing for the mere sake of growing their business. By identifying which causes are important to small business owners, they show today's consumers that they're all-in on sustainability and making a positive impact on our environment. Because each drop of effort in the sustainability bucket creates a ripple effect that will impact your eco-conscious customer base over time. It’s time for everyday entrepreneurs to embrace a new standard of doing business with a mission for sustainability.
References:

40% of Gen Z has boycotted a brand because it didn't match their sustainable values.
https://sustainablebrands.com/read/walking-the-talk/brands-take-note-gen-z-is-putting-its-money-where-its-values-are

92% of customers trust a company that supports social or environmental issues.
https://www.forbes.com/sites/forbesnycouncil/2018/11/21/do-customers-really-care-about-your-environmental-impact/?sh=32c38a32240d

69% of consumers would pay a premium for brands that specify the origin of their products.
https://www.barrons.com/articles/two-thirds-of-north-americans-prefer-eco-friendly-brands-study-finds-51578661728

65% of small and medium-sized businesses are committed to increasing eco-friendly activities.
https://www.ehstoday.com/environment/article/21916573/survey-majority-of-small-and-mediumsize-businesses-unhappy-with-their-sustainability-progress
Learn more about Maya Penn:
https://www.mayasideas.com
https://www.instagram.com/mayasideas
https://www.facebook.com/mayasideas

Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com

The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

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