Marketing Strategies That Will Increase Etsy Sales on Your eCommerce Store | The Journey

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0:11 How to increase your average order value on Etsy
0:47 Total revenue/total # of orders = Average order value
1:01 Etsy store strategies
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When you’re running an ETSY store you are always looking for new ways to convert customers and increase your average order value (AOV). Your AOV is pretty much what it states, the average order value of all the orders placed in your store.

By increasing your AOV you will have more revenue with the same number of customers. To calculate your average order value, tally your total revenue then divide that by the total number of orders you have received.

Total Revenue ÷ Total Number of Orders = Average Order Value

Here are some tips and strategies to encourage your customers to buy more

Free shipping costs and implementation
Shipping fees are expensive, and if you are going to offer free shipping you have to be sure you can afford to absorb those costs. Review your margins to make sure that your product pricing structure can support you picking up shipping without it being a loss.

Cross-sell your products
Placing links to “recommended” products typically bought together on each product’s page can direct customers to purchase additional items — items they may not have thought of but will need or want.

Integrating add-ons and personalization
Offering personalized details and embellishments like initials, birthstones, dates, or even significant coordinates can help add a special touch to a buyer’s purchase and increase the value of their order. Visit your listings manager to enable personalization options.

Creating bundles and discounts
By offering a discounted price to buy a bundle of items together versus individually, the incentive is there to save money while buying more. And, don’t forget quantity discounts. The more they buy the more they save. Just be sure to display the pricing levels so that customers can see the incentive.

Using time-sensitive offers
Time-sensitive offers create FOMO (fear of missing out) and can dramatically increase your average order value. You can have flash sales and unannounced sales just for customers noting that they only have so much time (24 hours, three days, etc.) to take advantage of the sale.

Generous return policies
Using free shipping thresholds, where you deliver for free above a certain amount, creates a perception in the minds of shoppers that shipping is indeed free. And so they load their cart with more stuff.

Add a Social Cause
When customers see you donating a part of your earnings to a social cause, they will likely buy from you. That’s because, through you, they’ll feel they’ve fulfilled part of a social responsibility of making the world a slightly better place.
The No.1 way to increase your average order value is to build trust and credibility. This happens with quality website design and reviews and testimonials necessary to build legitimacy. The fact is that customers spend more with those businesses that they can trust.

Additionally, know your customers intimately and market directly to them. By virtue of visuals, verbiage, and on the platforms you know they hang out on. Without these final tips, all the other strategies will fall flat.

Now you have the blueprint to increase your average order value for your eCommerce store. Be sure these strategies are visible on your site, that you announce them on your social media accounts and to your mailing list. Now, let’s make some (more) money!

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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