The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity
Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the interior of the first NASA spaceship; and the egg-shaped pencil sharpener. How did one man understand what consumers wanted from so many different areas of life? His grand theory of popularity was called MAYA: Most advanced yet acceptable. He said humans are torn between two opposing forces: neophilia, a love of new things; and neophobia; a fear of anything that’s too new. Hits, he said, live at the perfect intersection of novelty and familiarity. They are familiar surprises. In this talk, I’ll explain how Loewy’s theory has been validated by hundreds of years of research — and how we can all use it to make hits. Derek Thompson is a senior editor at The Atlantic, where he writes about economics, technology and media. He is a news analyst with NPR's afternoon show “Here and Now," appearing weekly on Mondays, and an on-air contributor to CBS News. The recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers, he is the author of the national bestselling book Hit Makers: How to Succeed in an Age of Distraction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Видео The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity канала TEDx Talks
Видео The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity канала TEDx Talks
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Mindset is Everything | Cole Bennett | TEDxUIUCHow to learn any language in six months | Chris Lonsdale | TEDxLingnanUniversityHow To Multiply Your Time | Rory Vaden | TEDxDouglasvilleThe Skill of Humor | Andrew Tarvin | TEDxTAMUHow Five Simple Words Can Get You What You Want | Janine Driver | TEDxHardingUHow to Achieve Your Most Ambitious Goals | Stephen Duneier | TEDxTucsonNeuromarketing: The new science of consumer decisions | Terry Wu | TEDxBlaine7 Ways to Make a Conversation With Anyone | Malavika Varadan | TEDxBITSPilaniDubaiThe Science of Love | John Gottman | TEDxVeniceBeachGreat leadership comes down to only two rules | Peter Anderton | TEDxDerbyAfter watching this, your brain will not be the same | Lara Boyd | TEDxVancouverStop Managing, Start Leading | Hamza Khan | TEDxRyersonUThe Discipline of Finishing: Conor Neill at TEDxUniversidaddeNavarraHow not to take things personally? | Frederik Imbo | TEDxMechelenDesigning Your Life | Bill Burnett | TEDxStanfordWhat adolescents (or teenagers) need to thrive | Charisse Nixon | TEDxPSUErieSpeak like a leader | Simon Lancaster | TEDxVeronaThe Power of an Entrepreneurial Mindset | Bill Roche | TEDxLangleyEDHow to Get Your Brain to Focus | Chris Bailey | TEDxManchester