How to Use Journey Mapping to Improve Your Online Sales | The Journey

What is a journey map?
Without knowing what your customer journey is like, there’s no way you can improve it.

Describing the customer as going on a journey seems abstract, but it’s actually a very useful comparison. Regardless of your products, services, and niche, customers will go through a start, middle, and endpoint along the road to making a purchase.

You might think that there are many ways to get a conversion. However, there are actually two primary journeys your customer can take.

First, there’s the traditional journey — otherwise known as the touchpoint approach. When optimizing this journey, you’ll primarily consider the key points of customer interaction, such as speaking with an in-store sales clerk. Your job is to monitor and optimize each touchpoint until your metrics and key performance indicators (KPIs) are healthy.

This approach can be effective. However, because of its narrow focus, there’s little consideration for what the customer deems important, nor for any variations, they might experience in their individual journeys.
In contrast, an end-to-end journey considers the customer’s relationship with your business as a whole. While touchpoints still matter, there’s a recognition that every interaction impacts conversions.
By understanding your current customer journey, you can quickly understand whether you’re focused on touchpoints or end-to-end goals and react accordingly.
How to create a Journey Map
-Choose a scope
-Create a buyer persona
-Define scenario and buyer expectations
-Create a list of touchpoints
-Determine the resources you have and the ones you'll need
-Take the customer journey yourself
-Make the necessary changes

Understanding how the customer moves through your sales funnel is important, but so is knowing the exact path they travel to become a successful conversion. Fortunately, doing this is a relatively simple process. The most important thing you’ll require is the ability to see things from the customer’s point of view.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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