How a Small Business Owner Can Build their Local Brand in 2021

Liz Frazier of Frazier Financial Consultants highlights the importance of localism for small businesses to thrive in their communities. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe

0:26 How to build your local brand in the community
0:41 How to connect with your community during a pandemic
1:10 What customers love about local businesses
1:20 How to engage with your customers online
1:57 The importance of small businesses for the local economy

Despite being in a time when the world seems to be shifting entirely online, financial planner Liz Frazier says it’s extremely important to keep tending those local roots for multiple reasons. One of the timeless advantages a small business has is the face behind their local brand — even during a pandemic when face-to-face seems nonexistent. But it's up to the small business owner to discover ways to leverage localism and their branding to stay personally connected throughout their community. By teaming up with nonprofits, schools and other small businesses in the area, entrepreneurs can strengthen their local brand as they wholeheartedly support the community. Another thing that makes mom-and-pops special is how customers can feel a true sense of connection and familiarity that they can’t get online. As the small business owner celebrates the customers and employees who make their business possible, their local footprint and the community’s support is what keeps their city’s economy thriving.

References:

61% of consumers shop at local businesses because of their unique product selection. https://www.fundera.com/resources/local-shopping-statistics

88% of consumers expect their community connections to stay intact long after the virus is contained. https://www.forbes.com/sites/blakemorgan/2020/10/19/50-statistics-showing-the-lasting-impact-of-covid-19-on-consumers/?sh=5e294b4e261f

53% of consumers would buy from a local business instead of a national retailer during the pandemic. https://www.agilitypr.com/pr-news/public-relations/covid-spurs-community-engagement-consumers-now-want-to-support-local-economy

Learn more about Frazier Financial Consultants:
https://www.frazierfinancialconsultants.com

Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com

The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

#LocalBrand #GoDaddy #SmallBusinessNewsandTrends #Branding

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