What Is Influencer Marketing and How Can It Benefit Your Business? | The Journey

Ask anyone who has invested any money into influencer marketing where to start and how to be successful from the get-go, and they’ll all tell you the same thing: it’s all about finding the right people for your business and your audience. Without the right people in place, you can still spend a lot of money but see very little return from what you put into it. The people you work with matter. Check out more The Journey content at https://bit.ly/GDTheJourney.

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⏰TIMESTAMPS⏰
00:00 – Introduction
00:50 – Finding the right Influencer for your business
01:22 – Evaluate Influencer content
02:00 – Develop an individual content strategy
02:40 – Look within your existing community
03:31 – Determine how to measure success
03:56 – Be willing to play the long game
04:08 – Know which metrics truly matter
04:33 – Recognize the true value of your campaign
05:06 - Wrap up

You can hire a dazzling influencer with hundreds of thousands of followers, but if at the end of the day they can’t help you connect with your audience, you’re just wasting your time and money. Here are a few tips that will help ensure that you’re set up to build winning content into your influencer marketing campaigns.

Evaluate influence AND content
A big part of your time discovering and evaluating prospective influencers should be spent looking at the other content they create for themselves and for the other brands they work with. Evaluate the type and quality of content they create and decide if it aligns with your brand and your audience.

Throw out the cookie cutters
Every influencer will approach content differently. There is no one-size-fits-all approach. Because of the unique relationship and opportunity that exists, you should spend time developing an individual content strategy for each influencer you work with. Spending time upfront to think about the unique content a particular influencer could create for your brand and audience will help ensure that you’re building a more interesting and compelling library of content in the long run. It’ll also help you experiment with different types and styles of content in order to learn what your audience likes and responds to best.

Look within your existing community
Before you spend too much time evaluating talent agencies and negotiating with top-dollar influencers, find out if you have any passionate and willing content creators within your own audience (it could even be you!). It’ll also likely cost you less money — brand loyalists and brand champions might help you in exchange for free products or because they simply want to see your business continue to succeed.

Influencer marketing isn’t a trendy “quick fix”, so here are a few more tips to consider as you think about what you’re trying to get back from your influencer marketing campaigns.

Be willing to play the long game
Influencer marketing is just as much an art as it is a science. You have to understand that going into it. There’s an art to building community and content that will resonate with people.

Know which metrics truly matter
Don’t just invest in influencer marketing because it’s the latest buzz word you’re reading about everywhere. Instead, decide if it’s actually a worthwhile tactic to test in order to meet your goals and better serve your audience.

Recognize the true value of an influencer marketing campaign
When you’re spending real dollars, it’s easy to want to dig into the exact financial impact of a campaign you want to be able to measure direct ROI. But with influencer marketing, you have to understand that the return is significantly more complex. It goes back to being willing to play the long game and seeing what impact you can make to your business over time and in what ways.

It takes time, money, and effort. You’re going to fail, but you’re also going to learn, and through the process, you can build a strategy that meets the needs of your business, and more importantly, your audience.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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