The Ultimate Guide to Link Building for Ecommerce | The Journey

While creating a website is an important part of the process, you’re up against millions of other ecommerce sites across the globe — hence the importance of link building for ecommerce. Check out more The Journey content at https://bit.ly/GDTheJourney.

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You may be at the early stages of your website or already have one and are struggling to get real traffic. How can you rise above other websites? Simple: Link building for ecommerce.

Niche-relevant posts
Use topics that others have not written about, but are still relevant to your project. If the competition isn’t that heavy, you’ll have a wider range of topics to talk about.

Competitor analysis
If these websites are already linking to your competitors, there’s a good chance they’ll link to you as well. The caveat is that you’ll need to provide as good a value as your competitors, or even better.

Digital PR
Media outlets and journalists are staples in the industry. A lot of these journalists reach out to experts or niches they’re unfamiliar with when they need to verify something. You may also want to consider proactively reaching out to journalists. But if you are going to do that, only reach out to exactly the right people at those publications, ones who seem to cover products, or talk about topics in your niche.

Influencer online marketing
Social media engagement can lead to online link building, and online link building can drive social media engagement. Finding an influencer that works with multiple platforms affords you more traffic sources.

Tapping into universities/local gov
Universities and government websites are quite authoritative. The more authoritative (and relevant) the website that’s linking to you, the better it will be. They’ve been around long enough and built a level of credibility, not only with search engines but with people who visit their websites as well.

The only way to rise above your competition is to create content they haven’t created (or haven’t created well), then go about link building for ecommerce from relevant and authoritative websites to yours.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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