TikTok’s love-hate relationship with Black culture | Awa Sanneh | TEDxTorontoMetU

Do you ever find it odd that even though social media and pop culture are heavily influenced by black culture, the main monetary beneficiaries of social media stardom are white internet stars? Through her individual experience as an established influencer, Awa Sanneh takes a deep dive into how the internet profits from black culture while excluding black people.

Awa Sanneh is a 22-year-old college student, full-time influencer, and content creator. With a strong passion for social media and a unique perspective on equity, diversity, and inclusion, Awa has become a recognized figure within the influencer community. Over the past two years, her work has been featured in Teen Vogue, Elle Canada, and HerCampus, where she has been celebrated for the positive impact her videos have on black youth.

As an influencer, Awa has gained a significant following, amassing over 470,000 devoted followers. She uses her platform to promote messages of positivity, self-love, and inclusion, emphasizing the importance of representing marginalized voices and communities. Through her work, Awa is committed to creating a safer, more equitable social media space, where people of all backgrounds can feel empowered and uplifted. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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