The brains behind the extraordinary Pavilion Hotel, Londoner #156 Noshi

Noshi runs a hotel she describes as a ‘marmite-like establishment’. A big hit in the 90s, the hotel has attracted multiple celebrities for its eccentric aesthetics, from Paloma Faith to Kate Moss. The hotel now draws in a number of tourists looking for an ‘alternative’ experience of London.

1000 LONDONERS

This film is part of 1000 Londoners, a five-year digital project which aims to create a digital portrait of a city through 1000 of the people who identify themselves with it. The profile contains a 3 minute film that gives an insight into the life of the Londoner, as well as their personal photos of London and some answers to crucial questions about their views on London life. Over the course of the project we aim to reveal as many facets of the capital as possible, seeing city life from 1000 points of view.

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Twitter: @1000_londoners

1000 Londoners is produced by South London based film production company and social enterprise, Chocolate Films. The filmmakers from Chocolate Films will be both producing the films and providing opportunities to young people and community groups to make their own short documentaries, which will contribute to the 1000 films. Visit www.chocolatefilms.com

Transcript:

I like to stay behind the scenes, I don't know what it is whether it's shyness or possible embarrassment at the craziness of some of the rooms, but I don't sort of really own up to being the person that owns the hotel or has even designed the rooms, I sort of stay hidden away in my little office I don't really like to be in the limelight. Although my parents originally bought this place and started it it was intended as an investment, I didn't think they thought that we'd still have it so many years later but we somehow are still here. At the time that we came up with the concept to put it together it was a really really rebellious thing to do probably, and very definitely it's a marmite hotel, you're gonna love it or you're gonna hate it. In 1989 i was kind of like still a student. I hadn't made up my mind at that stage to join the family business and for bizarre reason I chose dentistry, I will never understand to this day why I picked dentistry but it seemed like a good idea at the time, and it was not something that I was very good at, I didn't fit in there, so I just thought well why don't I do this, I really need to join the family business, and that was precisely what I did. Well, normally my inspiration for a room comes from a piece, an object that I bought, so I will go out to wherever I've bought things from, whether it's been auctions or whether it's been little junk shops or antique shops and if I see something that I completely love, how I put the hotel together was that I would buy one thing and then a room would evolve around that one piece. We have the Casablanca Nights room, which is kind of moorish, North African inspired. We have the funky zebra room, which is not really inspired by anything in particular other than having a zebra carpet inside that just worked beautifully and so the name came from the carpet. I mean I would say because it's a creative place, and it's a quirky and interesting place, I would say that creative people are drawn to The Pavilion Hotel. They do often ask the question, I hear it being asked; "who is the owner? Who designed this place?" Those are the two most asked questions, and I wonder what they must be thinking, I really don't know whether they think it can be this sort of little person hidden away in the corner that did it, I don't know.

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