Londoner #206 Annoushka Ducas MBE founded Links of London and Annoushka

Annoushka Ducas MBE is a successful jewellery designer and business woman. In 1990, together with her husband, she founded Links of London. After selling that brand, she started another fine jewellery collection named Annoushka. In the film Annoushka tells about the influence of her mother, of being a female jewellery designer and about how she can't just be a mum.

1000 LONDONERS

This film is part of 1000 Londoners, a five-year digital project which aims to create a digital portrait of a city through 1000 of the people who identify themselves with it. The profile contains a 3 minute film that gives an insight into the life of the Londoner, as well as their personal photos of London and some answers to crucial questions about their views on London life. Over the course of the project we aim to reveal as many facets of the capital as possible, seeing city life from 1000 points of view.

www.1000londoners.com
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Twitter: @1000_londoners

1000 Londoners is produced by South London based film production company and social enterprise, Chocolate Films. The filmmakers from Chocolate Films will be both producing the films and providing opportunities to young people and community groups to make their own short documentaries, which will contribute to the 1000 films. Visit www.chocolatefilms.com.

TRANSCRIPT

Despite the fact that I've been designing jewellery for 26 years now, it's taken me a long time really to think of myself as a designer.

I'm often asked why I wanted to start again and, you know, go back into the jewellery business. I mean I, to be honest I thought, when we sold Links of London, that I would go and be the perfect mother, go and look after my children. And I tried that. And I think both my children and I felt that that wasn't absolutely gonna work.

Being a woman designing jewellery definitely has an impact, because I understand the way predominantly I want to wear jewellery. There's so few rules about how you wear your clothes and increasingly there's so few rules about how you wear your jewellery.

I'm an only child, I was predominantly brought up by my mother so I was incredibly close to my mother. She was an absolutely amazing, wonderful, wonderful woman. But, I don't think there was any middle ground, I suspect she was Marmite. She was certainly, you know… You either loved her or you thought she was a nightmare. She was a force to be reckoned with. And there's no doubt that, despite the fact that she died twenty five years ago, still to this day there isn't a day when I don't wake up and think: what would mum say about that?

I absolutely love what I do. I do think I've got one of the best jobs there is. So, you know, sometimes it'll be excited about going to design something, 'cause I've had an absolute inspiration in the middle of the night. Or it might be about talking to my team about how we're going to present something or market something. Every day is different.

Видео Londoner #206 Annoushka Ducas MBE founded Links of London and Annoushka канала 1000 Londoners