Krogers & Their Rise to Success

Kroger is America’s largest supermarket chain by revenue, the second-largest general store retailer behind Walmart.

But have you ever taken a moment to think about the history of this mega-chain of America? We bet that there are so many fun facts you didn’t know about this legendary supermarket that has a really inspiring journey.

This is the story of the founder Barney Kroger, who used his life savings of $372 to open a grocery store that he initially named The Great Western Tea Co and later changed it to Kroger Grocery and Baking Co. in 1902. By the end of the 1920s, He was able to establish over 5,500 locations.

Today, there are over 2,778 Kroger-affiliated markets in the country, with revenues of a whopping $122.7 billion in 2017. It not only runs a chain of big-box stores known as Kroger Marketplace but also owns a broad network of manufacturing plants, and is also involved in a couple of non-grocery-related industries as well.
Kroger is also known for bringing in innovation in the retail food industry: They were the first to introduce a bakery and a meat shop within the supermarket itself; First grocery chain in the 1930s to routinely monitor product quality and scientifically test food; First grocery retailer in 1972 America to test out an electronic scanner in order to quicken the check out process. They were also the first supermarket to be surrounded by parking lots to help customers nearby for their convenience.

A mantra that still lives in the success of the company's operation today is - service, selection, and value. From one tiny grocery store in Cincinnati more than a century ago, Bernard laid the foundation for what ranks as one of the largest companies in America today. They even got voted as one of America's favourite supermarket chains in 2017.

So to learn more about this brand and its journey, keep watching the above video till the end.

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Видео Krogers & Their Rise to Success канала Business Unmasked