Why The UFC Became so Popular

Ultimate Fighting Champion or UFC has catapulted in popularity over the past few years and has become a billion-dollar industry. This is the story of the founder, Rorion Gracie, and his struggle to cement his family’s legacy in the States.

He studied law but didn’t really get to practice it because that wasn’t truly his passion. He moved to America and got a job in Hollywood where he worked as an extra for a short while. People started taking notice of the exotic nature of Gracie jiu-jitsu and its techniques. Directors saw the elegance in the moves and realized the unique action scenes it could provide in their movies.

At that time all other martial art forms, from karate to Kung fu, had been used too many times. This allowed him to pursue his mission, full-time. Within two years, he was hired as technical advisor for the popular film 'Lethal Weapon'. And got to advise none other than Mel Gibson himself! This really opened many doors for him.

Rorion Gracie and his brother moved onto other avenues, but nobody can shake the legacy that they created for themselves. Gracie jiu-jitsu is a worldwide craze, thanks to them, and UFC has injected some life into traditional sports entertainment. Various teachings from Gracie Jiu-jitsu are now incorporated into the official training module for law enforcement officers in America. Isn't that crazy?

Moreover, UFC just signed a massive deal of over a billion dollars with ESPN, and public interest in MMA is at an all-time high.

There is a lot more to his story that you would want to know about so watch this video till the end to learn more about the journey of this billion-dollar industry!

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Видео Why The UFC Became so Popular канала Business Unmasked