How 7/11 Became The Best Corner Store

7-11 is an international convenience store chain that operates over 60,000 convenience stores, in North America and Asia mostly. Typically, most of these stores all over the world are conveniently located in office areas and are open around the clock which works as a plus point for the brand. Traditionally, the brand’s entry strategy is to target urban markets and tailor stores to local tastes.

This is the founding story of the Thompson family, who revolutionized the face of retail itself, and arguably solved the problem of people store hopping. There are different chapters of this brand’s growth and this video will take you through it one by one.

From selling stuff to make dinner, ice to keep the leftovers fresh, gas to fill up your car. They managed to sell all this in the same place. The founder of the company realized the potential that this new business model held. Customers would often come to “tote” their purchases away, giving birth to the perfect idea - Joe started to market his stores as 'Totem' stores, soon multiple stores had Alaskan totem poles out front to symbolize the shift in their business model.

But this wasn’t enough, Joe also decided to change up the timings of the stores - Southland would now stay open from 7 in the morning to 11 at night, which happened to also be their shiny new brand - thus giving the official birth of 7/11 the iconic chain name we know today.

Today, more than anything, 7/11 is associated with tourism, in particular, Asian tourism. Why? To find out the answer to this question and how the brand grew to be universally recognizable watch the above video till the end.
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Видео How 7/11 Became The Best Corner Store канала Business Unmasked