Episode 4.3 - In the future: AI, intent data, and what won’t change about marketing measurement

You can’t determine your house’s value by measuring its fence height. Yet, marketers often make similar leaps – using arbitrary numbers to calculate ROI.

The latest episode of Marketing Makers explores the differences between measuring marketing campaigns and assets (like content marketing). CMI Chief Strategy Advisor Robert Rose tackles "The Art and Science of Measurement: Goals, KPIs, and Metrics." In this last segment, Robert Rose offers a look ahead at artificial intelligence, intent data, and what won’t change about marketing measurement.

👉Watch Episode 4.1 for an introduction to the marketing measurement pyramid.

👉Watch episode 4.2 for an interview with Kate Bradley Chernis, CEO of Lately, about how she measures ROI for her own company and what her clients expect.

⭐️Episode 4.1: https://youtu.be/RtTvfzEotqg
⭐️Episode 4.2: https://youtu.be/VOi5q9iQJjg

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Видео Episode 4.3 - In the future: AI, intent data, and what won’t change about marketing measurement канала Content Marketing Institute