CMI News | Will Google’s Update Help or Hurt Your Rankings?

🌎 The content marketing news you need to lead in 3 minutes.

Sites that gamed their way to the top of Google SERPs instead of investing in useful content stand to lose their footing. The search giant’s newly announced ‘helpful content update’ promises to elevate content created to help people find answers – and send content made only to appeal to search engines tumbling to the bottom of the heap.

How can you avoid falling afoul of the new review? Well, by doing what any good content marketing program should do anyway, says Robert Rose.

Get Robert’s advice in the video, then share your thoughts or questions in the comments.⬇️

Source: https://searchengineland.com/google-helpful-content-update-what-to-expect-387328

👀 Related: https://contentmarketinginstitute.com/2020/08/google-drive-seo-strategy/

Видео CMI News | Will Google’s Update Help or Hurt Your Rankings? канала Content Marketing Institute