CMI News | Super Sunday Content Kick-Offs

🌎 The content marketing news you need to lead in about 5 minutes from CMI's Robert Rose.

Brands are scrapping the Super Sunday ad playbook in favor of kicking off integrated digital content programs and multi-channel experiences. But will this new approach score points with consumers, or will their ad spends end up getting sacked?

What do you think about modern marketing and The Big Game? Is it the biggest waste of money – or is it a way to make your mark?

👀 Related: Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs - https://contentmarketinginstitute.com/articles/strategy-led-content-programs

Sources:
https://www.polygon.com/23574687/m-and-m-spokescandies-super-bowl-ad
https://www.marketingdive.com/news/busch-light-sarah-mclachlan-super-bowl-marketing/641438/
https://adage.com/article/special-report-super-bowl/web3-gaming-company-limit-break-air-super-bowl-commercial-nft-giveaway/2467306#:~:text=Limit%20Break%20will%20air%20a,spot%20during%20the%20Super%20Bowl.&text=Limit%20Break%2C%20a%20blockchain%2Dbased,online%20fantasy%20mobile%20game%2C%20DigiDaigaku.

Видео CMI News | Super Sunday Content Kick-Offs канала Content Marketing Institute