Show, Don't Tell: Putting CX at the Center of Marketing | Zontee Hou

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This is a clip from Zontee Hou's session at Content Marketing World 2022 called: Show, Don't Tell: Putting CX at the Center of Marketing

Zontee Hou is the Director of Strategy at Convince & Convert.

Customers' patience is short, and their expectations are sky high. That's why marketing campaigns that showcase real customer experiences are more valuable than ever before. From unboxing videos to office walk-throughs to pro-user demonstrations, content that shows customers exactly what they're going to get builds trust, while also helping you to identify qualified leads. This sessions teaches you how to get the most out of CX content

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Видео Show, Don't Tell: Putting CX at the Center of Marketing | Zontee Hou канала Content Marketing Institute