CMI News | Drop the Web3 Buzzwords, Keep the Experiences

🌎 The content marketing news you need to lead in about 5 minutes.

Brands continue to experiment with Web3, NFTs, and metaverse experiences - but why don’t they want to use those words to describe them anymore?

Robert Rose of the Content Marketing Institute takes a look through marketers’ tech obsessions of the past and emerges with a Web3 investment approach that’s sure to pay off in the future.

Get Robert’s take in the video, then share yours in the comments.⬇️

Sources: https://waitlist.starbucks.com/#/learnmore
https://www.swoosh.nike/
https://www.bloomingdales.com/c/anniversary/immersive-shopping/

Видео CMI News | Drop the Web3 Buzzwords, Keep the Experiences канала Content Marketing Institute