Does Content Strategy Belong in the C-Suite? | CMI News

🌎 The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose.

Deloitte’s 2023 Chief Strategy Officer survey finds the CSO role is becoming more prevalent – and more integral to business success. Could this pave the way for content strategy to earn a seat at the executive table? Watch for Robert Rose’s take.

📣So what do you think? Should marketers advocate for the role of chief content officer, or can we elevate perception of our function without the C-Suite title? Let us know in the comments.

Source: https://www2.deloitte.com/us/en/pages/strategy/articles/chief-strategy-officer-survey.html

Видео Does Content Strategy Belong in the C-Suite? | CMI News канала Content Marketing Institute