Content Operations Evolution | Marketing Makers | Episode 5.1

Building your content operations frees your content marketing team to act like creative kids and still produce an efficient, scalable product. In this segment of Marketing Makers, Robert Rose explores the evolution of content operations from its origins in marketing science – and how digital content changed everything.

👉Watch episode 5.2 for examples of the four different content operations models in use at enterprises with successful content marketing operations: https://youtu.be/rMvmB-lNeBo

👉Watch the full episode 5 here: https://youtu.be/TOcqqB2WODw

👉 Read the article that goes along with this video here: https://contentmarketinginstitute.com/2021/05/content-operations-balances-creativity-scale

Episode sponsor: Sitecore
In today’s digital world, without a superior customer experience, there is no product. Sitecore is the only digital experience company that brings together content, commerce, and data into one connected platform for brands and delivers millions of connected digital experiences every day. Start creating more human connections with your customers through a digital experience with end-to-end content, seamless commerce, and continuous personalization.

Own the experience by visiting Sitecore.com: https://www.sitecore.com

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Видео Content Operations Evolution | Marketing Makers | Episode 5.1 канала Content Marketing Institute