Should Content Services Live In-House? | CMI News

🌎 The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose.

Two new reports on in-house agency building have one notable omission in common: data on content marketing or content strategy. But Robert Rose says this aligns with two big industry trends he’s watching. Check out the video to learn what they are.

📣So what do you think? Should internal agencies focus on “classic” content services, or are these efforts best left to outsourced experts? Let us know in the comments.

👀 Related: Start With Content To Deliver a Successful Integrated Marketing Strategy - https://contentmarketinginstitute.com/articles/content-integrated-marketing-strategy

⭐️Sources: https://www.cellainc.com/insights/in-house-industry-report/
https://www.ana.net/miccontent/show/id/rr-2023-05-rise-in-house-agency
https://www.ana.net/getfile/27065

Видео Should Content Services Live In-House? | CMI News канала Content Marketing Institute