Content Operations | Marketing Makers | Episode 5

Building your content operations frees your content marketing team to act like creative kids and still produce an efficient, scalable product. In this episode of Marketing Makers, Robert Rose explains how – and shares and four models to consider now.

0:00 Intro
3:14 In the lab – The rise of content operations (and why it matters)
11:55 Own the experience (a message from our sponsor, Sitecore)
12:36 In the field – Four models for content operations

Each monthly episode of Marketing Makers breaks down traditional marketing concepts for the people who make modern content marketing work. Host Robert Rose, CMI chief strategy advisor, offers answers to everything you wish you knew about marketing (but were afraid to ask). In this episode and companion blog post, Robert explores the vital role of content operations in content marketing success and shares the four content operations models enterprises use today.

👉 Read the article that goes along with this video here: https://contentmarketinginstitute.com/2021/05/content-operations-balances-creativity-scale

Episode sponsor: Sitecore
In today’s digital world, without a superior customer experience, there is no product. Sitecore is the only digital experience company that brings together content, commerce, and data into one connected platform for brands and delivers millions of connected digital experiences every day. Start creating more human connections with your customers through a digital experience with end-to-end content, seamless commerce, and continuous personalization.

Own the experience by visiting Sitecore.com: https://www.sitecore.com

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Видео Content Operations | Marketing Makers | Episode 5 канала Content Marketing Institute