How To Take PRIDE in Your Marketing | CMI News

🌎 The content marketing news you need to lead in about 5 minutes, from Content Marketing Institute’s Robert Rose.

Brands have participated in Pride Month for more than three decades. Why the backlash this year – and what lessons should marketers learn from the ham-fisted reaction from Bud Light, Target and others? Here’s how to acknowledge, amplify, and celebrate (not sell to) LGBTQ and other communities all year round.

📣 What are you doing to amplify voices for Pride? Let Robert know in the comments.

👀 Related: https://contentmarketinginstitute.com/articles/raise-brand-voice-issues-examples

⭐️Sources: https://www.fastcompany.com/90888756/bud-light-inclusive-marketing-right-wing-outrage

https://www.npr.org/2023/05/28/1178644956/companies-pull-back-from-pride-campaigns-after-backlash-and-threats-toward-emplo

https://www.cnn.com/2023/06/01/business/pride-month-companies-reaction/index.html

Видео How To Take PRIDE in Your Marketing | CMI News канала Content Marketing Institute