Design Valuable Experiences to Capture Essential Data | CMI News

Read more about it here: https://contentmarketinginstitute.com/articles/data-privacy-value-exchange.

🌎 The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose.

A new study says it’s harder than ever to balance data needs and privacy requirements. Robert Rose counters that if customers see a clear value exchange for the data you acquire, they’ll be less concerned with how you might use it.

📣So what do you say? Do the consumer experiences you deliver justify the data you acquire to build them? Let us know in the comments.

👀 Related: Don’t Limit Audience Data to a Legal Concern or You’ll Miss the Big Opportunities [Rose-Colored Glasses]
https://contentmarketinginstitute.com/articles/better-approach-first-party-data
⭐️Source: https://www.gartner.com/en/newsroom/press-releases/2023-03-22-gartner-survey-finds-sixty-percent-of-marketing-leaders-believe-collecting-customer-data-while-balancing-privacy-and-customer-value-will-be-more-challenging-in-2023

Видео Design Valuable Experiences to Capture Essential Data | CMI News канала Content Marketing Institute