Will Cookie Alternatives Truly Satisfy? | CMI News

🌎 The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose.

Google’s experiments with new, cookie-less ad platforms are starting to show some promise. But will marketers find better ad targeting and performance by refusing to play in the Privacy Sandbox?

📣So what do you think? Could interest-based ad platforms be the solution to marketers’ data tracking fears, or are they just another step in the wrong direction? Let us know in the comments.

👀 Related: How To Get Your Audience To Give Their Data for Personalized Content - https://contentmarketinginstitute.com/articles/data-content-personalization

⭐️Sources:
https://blog.google/products/ads-commerce/iba-test-results/

http://chrome-extension/efaidnbmnnnibpcajpcglclefindmkaj/https:/weis2019.econinfosec.org/wp-content/uploads/sites/6/2019/05/WEIS_2019_paper_38.pdf

https://www.forbes.com/sites/augustinefou/2020/10/19/despite-claims-that-more-targeting-means-more-relevant-ads-nope/?sh=65b0fbfa3b60

Видео Will Cookie Alternatives Truly Satisfy? | CMI News канала Content Marketing Institute