Why inclusivity wins every single time | Karen McFarlane

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This is a clip from Karen McFarlane's session at Content Marketing World 2022 called: Content for Everyone: Why inclusivity wins every single time

Karen McFarlane is the CMO of LetterShop

Marketing has the power to make a difference when it comes to advancing the key principles of diversity, equity, and inclusion throughout the marketing pipeline from product development to consumer awareness and delivery. While authenticity is the buzzword of the day, not everyone is sure how to achieve it. While some get it absolutely right, others dance between appreciation, appropriate, performative action, cancel culture, and allyship - never quite certain if they've struck the right chord with their constituents. So how can marketers use their strategic prowess to build an inclusive brand inside and out that speaks to the hearts and minds of their community?

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Видео Why inclusivity wins every single time | Karen McFarlane канала Content Marketing Institute